Now if the same user returned to your website directly on April 1st 2018 then GA will report the following values of source and medium for the user: So GA will report the following values of source and medium for the user: Let us suppose a user first visited your website via Google organic search on Jan 1, 2018. Let us suppose when a user first visited your website, GA wasn’t able to record the referrer for some reason.Īnd since GA wasn’t able to record the referrer data, the user’s visit will be attributed to direct traffic: GA wasn’t able to record the original referrer of the very first visit to your website for some reason.If a user directly visits your website for the first time.In the following cases, the last non-direct traffic source would not exist: The last non-direct traffic source does not exist You look and draw conclusions from the data in the non-multi channel funnels reports in GA.Ī non-direct traffic source could be any traffic source that is not direct traffic.įor example, it could be organic search traffic, paid search traffic, referral traffic or traffic from custom campaigns.The user does not delete Google Analytics Cookies during the 6 months period. ![]()
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